Evaluation
In my initial print skills audit, I only had one box ticked as yes which was the self timer facility. All of the other boxes I had ticked as no because I had never used these facilities before. However, now that my advert is completed I can now say that I have improved on my skills a lot. I now can use Photoshop to an extent, before this, I hadn’t even opened the programme. On Photoshop, I have used layers, text control, shape creation, load selection features, magnetic lasso and the cropping tool. These are all skills in which I have improved upon and can now confidently use on this programme.
At first, when using these skills, I didn’t use them very effectively. It was a bit of a mess and was very confusing at first if I am honest but, the more I used them, the better I got and I became more comfortable whilst using the facilities.
The work I am going to blog shows my skills progression as I am actually handing in a piece of work produced on Photoshop which is a major improvement on what I would have been able to hand in at the start of the course. It shows that to get the effect I have, I have used facilities such as layers, magnetic lasso etc.
There are a few weaknesses in my work such as the cutting out of certain objects isn’t totally perfect but at this point, it was as close as I could get it and some of the photos weren’t taken in the places I would have like them to be so I had to improvise.
If I was to do this project again I would be a lot more organised and make sure that I got everything prepared before starting for example, we couldn’t find an empty classroom, and when we finally did, we had to write on the board, by this point, it was too late and the lesson had ended. So to be more prepared I would organise everything in advance.
To move towards the standard achieved in professional working practise, I would spend a lot more time on it, and I would, again, be a lot more organised. I would be a lot more precise in the placing of my items, the backgrounds in shoots and the actual cutting out with the lasso to make it look extremely precise.
Before we re- branded the product, the sardines would have been aimed at maybe an older age than teenagers, maybe about 30+, and really, could have any type of social grade, in any type of life cycle and of any sex. It just depends on whether you like them or not. The new audience is teenage boys who are in school/college and are still living at home.
I think that the boy holding the sardines in front of a white board with girls looking as though they are chasing him is a good way of engaging the audience’s attention. This is because it shows that eating the sardines is attracting girls’ attention, makes you brainy and basically ‘knows your stuff’.
The points of my project that don’t work are the white bard equations, they need to be bolder to make them really stand out and attract the attention. Also the text, the fonts, colours etc could maybe be a little bolder to attract more attention and to really attract the typical teenage boys attention they need to be a little more brighter.
I think my project in most ways is tailored to meet the demands of the target audience as it just shows a brainy, powerful boy that has girl’s attention, which is what most teenage boys want. Things that don’t work s the colour scheme, this needed to be a little brighter to make it really stand out and grab the boy’s attention, it maybe didn’t need to be block colours, it could have done with a bit of contrasting.
You can see I know about segmentation systems because I have tailored the project to teenage boys. Typical teenage boys want to be clever in school but without being the school ‘nerd’ the want to have girls attentions and to have them chasing after them. This advert portrays that. I have segmented the audience and you can tell this as I don’t think the advert would attract elderly people. They may like sardines and buy them anyway, but I don’t think they would look at this advert and instantly go and buy them because it wouldn’t appeal to that age range.
In conclusion, I think that my project was quite successful for a first attempt, there were a few things that I would change if I had the chance to do it again and would be more organized.
STORYBOARD
PRINT
